Times Private Treaties,through its innovative model is trying to attract customers to expand advertising market for BCCL.
Times Private Treaties, with its innovative model, aims to expand advertising market for BCCL by voowing first time advertisers. The company feels that the Indian market is largely commodity driven instead of brand driven as currently it is estimated that only 15,000 brands in India are actively advertised compared to 10 lacs in the US. This presents a huge opportunity for tapping first time advertisers. Times Private Treaties offers brand building and advertising opportunities to media shy entreprenuerial companies in its media vehicles in return for equity in those companies. This allows the companies to advertise without blocking cash flow which can be instead utilized for their growth and expansion plans. Explaining about the business model, Sivakumar Sundaram, CEO-Designate, Times Private Treaties, says that there are three engagement levels, first is consulting, second is selling BCCL media properties and third is investing in clients. This includes unlocking brand value of the client, strategising and buying. The key objective is to provide brand building opportunities for little known entrepreneurial companies to help them build brands by becoming a part of mainstream advertising.
