Location based search is becoming an essential channel for merchants seeking to drive business from local search. According to industry research, analysts predict for local search to become a key application for over 30% of mobile phone users by 2013 with North America continuing to be the dominant region.
Mobile Local Search Conference 2009 (Conference Only) 28th October 2009, BSG Conference Centre, London, UK Background Info Key Speakers Volker Glaeser, Director Internet Services and Authorised Officer, Vodafone Germany Dan Mεrtensson, CMO & Vice President Automotive, Telenor Connexion David Pearce, Head of Mobile Services, Yell.com Valentina Rivoira, Innovation Manager, Telecom Italia Mustafa Eren, Business Development Manager, Turkcell Andrew Weinrich, CEO, XtifyLocation based search is becoming an essential channel for merchants seeking to drive business from local search. According to industry research, analysts predict for local search to become a key application for over 30% of mobile phone users by 2013 with North America continuing to be the dominant region.While navigation continued to lead in terms of total subscribers, two other application areas, namely enterprise and community are growing at tremendous pace. Non-network based location based services are beginning to gain momentum, and new service and platform models are emerging. These models will place pressure on network operators to define their next-generation business modelsVisiongains local search conference will examine the evolution occurring within the local search sector. Dissecting the complex set of factors at play in this growing industry, it will bring together mobile operators, handset vendors, application developers, satellite navigation companies and other industry players to share the success of this growing industry.Key themes: Location Based Services in 2009 Understanding the dynamics of mobile search advertising Simplifying the end-to-end search experience Mobile local search: new commercial models and pricing strategies Panel Discussion: How will the increasing availability of open handset operating systems and published APIs influence LBS applications? Device and application convergence Optimising LBS for enterprise application Enhancing social networking through GPS and locationWho should attend? Managing Directors/ CEOs/ CFOs/ CIOs Product Director / Manager Business Development & Marketing Engineering Product Manager Sales Consultants and AnalystsTarget audience - industryMobile Network operators, handset vendors, application developers, satellite navigation companies Technology Services, System Integrators, Platform Solution Providers, Software Application Providers, Education / Consultation ServicesDay 1Wednesday 28th October 200909:00 Registration & refreshments09:30 Chairs opening remarks09:40 Location based services in 2009 Analysing the main phases in the evolution of the LBS Market How much revenue will LBS generate and which applications will be responsible for how much? How do the different cellular positioning techniques measure up? Overcoming the barriers and avoiding an expensive dead end OneBip into the futureAnnette ZimmermannSenior Research Analyst, Mobile Devices Technology and Service Provider ResearchGartner Germany10:20 Local search application for Android platforms Implementing GPS standards on Android devices How new Location Based Services will be operated within the android environment? Expanding the reach towards complete information availability Related Tags: Mobile
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